
He looks for features in his current product which could become a core feature in another market. Most of his products involve data scraping of some kind. He knows what he’s good at and sticks to it, simply adapting it for new markets. Spin off features as new productsĪlthough Mike has multiple products, he doesn’t reinvent the wheel each time. He saw a need on both sides of the marketplace, saw cost inefficiencies, and then simply replaced the middleman with his own software. He did this by helping advertisers to interpret the coded URLs used by advertising sales companies which attempt to obscure the sites their leads were coming from. Mike’s first SaaS product was a hack to help online advertisers bypass the advertising sales companies and go direct to the publisher, saving both sides money. This completely diversifies his revenue streams and significantly reduces his risk.

He likes to ship fast and doesn’t focus on growth of an individual product, just growth in his number of products. He doesn’t care about revenue as long as it’s profitable. He knows he prefers going 0 to 1 than 1 to 10. “People are so obsessed with product/market fit, they forget about product/founder fit”. Mike believes the ultimate goal of a business is to serve the entrepreneur. Adapt the product to you, not the other way around He currently has five profitable products active, and several more he’s shut down or sold. While most advice tells founders to focus on one project, Mike’s approach is “ship a lot of products and see how they do”.

To achieve this he has gone from running an agency to becoming serial solo founder who focuses on building and running profitable SaaS (software-as-a-service) products. Retrieved 16 September 2021.Mike Rubini’s main priority is simple: earn enough to allow him to play jazz whenever he wants. ^ "Terrorvision: Artist Chart History".^ "Official Scottish Singles Sales Chart Top 100".: CS1 maint: others in cite AV media (notes) ( link) ^ Middleman (UK limited edition 12-inch single sleeve).

Retrieved 16 September 2021 – via World Radio History. "Market Preview: Mainstream - Singles" (PDF).

On its release as a single, Alan Jones of Music Week chose "Middleman" as the "pick of the week".
